Science may be opening up, but there are still areas that researchers would like to see remain private. Indeed, under the auspices of open science, scientists are increasingly expected to present a virtual projection of who they are. Appearance has gained an unprecedented level of importance. Scientists who do not play along open themselves to being mistreated or misunderstood. Living in a world of social media network means that scientists’ every utterance is recorded, dissected and analysed. Unfortunately, researchers have come to this game unprepared and without the type of training that politicians typically benefit from. Nobel Laureate Tim Hunt has had a bitter experience in this new era. Read more [...]