Alcohol is addictive. Global action to reduce harmful use is already underway. But governments still struggle to implement effective policies against drink abuse.It now imperative that policy-makers appreciate the complex individual, societal and cultural factors that affect their work. Marjana Martinic, deputy president at the International Center for Alcohol Policies, Washington, D.C. USA, shares her views on how diverse interventions have been tested and are likely to be appropriate and enjoy public support. Read more [...]