‘Natural’ Science Communication
About ten years ago the regional director of U.S. Geological Survey (USGS) asked to meet with National Association for Interpretation (NAI) executive staff to discuss the application of interpretive services to his organization. He explained that the Republican Contract for America removed USGS funding from the United States budget in 1994 because many in Congress and the American public did not understand that this agency of scientists were responsible for much more than making maps. Fortunately, the funding was restored. USGS monitors vital resources all over the U.S. The USGS regional director expressed concern that being skilled scientists was not enough. They needed to become more skilled at helping Congress and citizens understand their diverse scientific roles and findings. Read more [...]