Last years's results of the CERN’s Large Hadron Collider (LHC) brought the director general of the European Particle Physics Laboratory, Rolf-Dieter Heuer, to comment that “a Higgs boson” had been discovered. He nuanced his statement by saying it was “not necessarily the standard model Higgs boson”. One might wonder whether such a “non-standard Higgs” is a true triumph of the so-called standard model, or has a “non-standard” standard model still to be developed to make use of such a triumph? Read more [...]