Tag Archives: Social business planning

A crowdsourcing approach to innovation

I truly believe that, if people open up, collaborate and work together, they can achieve greater results than anyone working alone. This is why I have co-created Babele, an online crowdsourcing platform for business planning. The concept of Babele was the subject of my MBA thesis in 2009 in Brazil. My research aimed at drawing a roadmap on how to harness collective brainpower to innovate in the area of sustainability for the common good. For example, this could be achieved by developing projects aiming to achieve the triple bottom line of economic prosperity, environmental quality and social equity. Read more [...]