A Danish research project on the so-called Nordic diet has raised concern about new trends in the way science is being communicated to the wider public, through untimely PR campaigns. The example of the OPUS Research Centre at University of Copenhagen, Denmark, stands out. This centre aims to investigate whether public health is likely to improve in Denmark, by renewing the Danish culinary culture. The trouble is that it started its promotional activities before any research findings had been published. Read more [...]