Shane Snow is a freelance science and business journalist turned entrepreneur. In this interview with EuroScientist, he tells the story of how he co-founded Contently, a company initially created to help companies and brands to produce editorial and multimedia content telling their story. He also explains how the its business subsequently evolved into a technology company by incorporating the latest web tracking and analytics technologies to effectively distribute its content over the internet. Snow discusses the challenges of creating suitable content to help raise the profile of science, making a distinction between content that is promotional in nature and more critical journalistic content. Read more [...]