In the past few years, several scientists he have become a lightning-rod for the environmental and the anti-big business movements, while ignoring any scientific shortcomings others might highlight in their studies. Indeed, their popularity has grown outside scientific circles to the point that they are now paraded almost as scientific proof that science itself is wrong. Increasingly, there are more and more European instances where ideology triumphs over scientific rationale. Enters the new post-modern Sociology of Science, which soothingly offers cultural reasons for why some scientific proposals and conclusions are unacceptable to citizens.